Facebook knows everything about your customers.
Facebook is the best platform to target a specific audience. The more you already know about your target audience, the more specific you can target your ads. And that again means more in return for your bucks. Whether you want to create more awareness, push them further down the conversion funnel or show them ads of products they viewed on your website, Facebook can do it.
Use Facebook ads for:
Why use Facebook advertising?
You can potentially reach one-fifth of the world
Facebook has a huge user base of 37 billion daily active users all over the world that accounts for 15,8% of all time spend on the internet. With the right targeting, you can reach a huge audience that is interested in what you have to offer.
Facebook advertising is laser-focused
Facebook has tons of different ad types and targeting abilities that include targeting location, demographics, age, gender, interests, behavior, and connections. But that’s not all. You can also target the people by their email or people who have (not) visited specific pages on your website and a lookalike of them so Facebook will look for people that are similar to that. Do you see the power?
Facebook has buying decision influence
74% of consumers rely on social networks to guide purchase decisions, where Facebook leads the way as the network with the highest effect on purchasing decisions, with 30.8% of consumers saying it influences them more than any other platform.
Facebook ads are cheap
Facebook is much cheaper than some other channels and can create great reach. Organic reach is becoming less and advertising is a good way to boost your reach. With the right targeting it’s possible reach a relevant audience for a small amount of money per day. Of course the budget depends on the targets you set for your online marketing. In general, Facebook Ads are good for creating awareness and leads in the top of the conversion funnel, where Google Ads grasps the low hanging fruit that is actively searching for your product or service.
How I work
Knowledge is power. I need to get to kow your business, audience and market first in order to come up with the right strategy.
The strategy tells how and when I will use your marketing budget to reach your goals. “I love it when a plan comes together”.
3. Campaign setup
After a green light for the strategy, I can start with the campaign setup. Step 1 & 2 allow me to set up effective Facebook campaigns and target the right audience.
This is where the real fun begins. After collecting enough data, I will optimize the campaign(s) for the traffic that is (most likely) completing your business goals.