And more importantly, how to make it profitable
When people search online for a product or service you offer, Google Ads displays your ad alongside their search results. You only pay if someone clicks on your ad—making it a cost-effective method of advertising.
To turn a profit, we meticulously research keywords, craft compelling ads, and optimize landing pages to ensure that when potential customers click, they’re met with an offer that resonates, driving them to take action.
By continuously analyzing and refining campaign strategies based on actual data, we ensure that your investment not only returns but also multiplies, enhancing your business’s online presence and profitability.
Get one step ahead of your competitors when your ideal target audience is actively looking for your product of service. With your laser-focused ad at the top of the search results, you can offer exactly what they’re looking for.
Social media advertising demands capturing the attention of users who may not yet know your product or brand. In contrast, Google Ads seizes upon user search intent—reaching customers already in pursuit of your offerings. By combining a relevant ad, a landing page that matches and a good offer, you have a recipe for success!
In traditional print or TV advertising, you pay a flat rate without clear insights into the ad’s performance. Who saw it, and who acted upon it? Google Ads offers a transparent solution—you only pay per click, with detailed reports showing exactly how many engaged with your ad and the actions they took, such as:
Huissteden’s journey in the sewing machine industry is a testament to successful adaptation and growth through Google Ads. Their e-commerce platform, backed by a strong 35-year reputation and excellent customer ratings, faced a new challenge with post-Covid market shifts. They needed to sustain their sales surge without their original Google Ads manager.
Enter a targeted approach: an account audit pinpointed key opportunities, streamlining costs by optimizing successful campaigns and ceasing less effective ones. Implementing a target ROAS bid strategy with shared budgets allowed for flexible funding of the highest-performing ads, maximizing visibility and profitability.
The introduction of Performance Max campaigns, though initially met with mixed results, ultimately outshone previous Google Shopping efforts after careful adjustments and data analysis. Further expanding into marketplaces proved challenging due to competitive pricing, leading to a strategic pivot to comparison websites. This move was a resounding success, boosting website revenue by 129% with only a 47% cost increase.
For your business, this story illustrates a strategic, data-driven approach to Google Ads—fine-tuning to market changes and customer behavior, optimizing ad spend, and diversifying advertising platforms. With such expertise, imagine the potential growth and sustained success your business could experience in the evolving digital landscape.
As a Google Ads specialist more than 9 years of experience, I know how to properly structure an account, write winning ads and get the most out of your marketing budget. This is all very important to achieve success with Google Ads.
But what really distinguishes me is in actively thinking along with your business. How can we increase your conversion rate? Maybe it’s time for a rebranding? But also how we can improve your work process or tips for your holiday to Bali are common conversion topics when working with me.
Jeroen & Bas Meijerink – Een Maatje Minder
Ik ben de expert in Google Ads, maar jij bent de expert in jouw bedrijf. Ik adem zoekgegevens binnen de context van jouw bedrijf, begrijp jouw producten en feeds, veranderingen in de markt en branche-updates. Mijn campagnebeheer is een proces van samenwerking, waarin ik met jou samen werk om jouw campagnes te creëren, optimaliseren en continu te verbeteren.
Ready to grow your business with high quality traffic?
In 2021, the average Google Ads cost per click is about $1 to $2 on the Google Search network. It can reach up to $10 – $13 depending on the industry (for example legal or SaaS). You can set a daily budget, so you’ll never spend more than your allocated marketing budget.
I work with a one-time setup fee + a monthly retainer, ranging from € 1.000,- to € 2.500,-. The amount depends on the amount/types of campaigns, targeting & complexity. This is excluding the ad spend for Google Ads.
In order to achieve profitable results (ad spend + management fee), your monthly budget needs to be at least € 1.000,-. Ideally your budget would be € 3.000,- and up. I’ve managed monthly budgets ranging from € 1000,- up to € 30.000,-
A successful Google ad campaign will take at least 3 months to mature and then approximately 4-12 months to develop into a strong campaign. Google needs to use a lot of processing time to collect a good amount of data to effectively serve your ad to the right audience.
This doesn’t mean that you need to wait 3 months for Google Ads to be profitable. It is even possible that it’s profitable right of the bat, but don’t count on it.
It’s my job as a Google Ads specialist to set up your Google Ads account for success and I’ve achieved great results for my clients. That being said, I can’t guarantee results (no one can). What I can guarantee is that I will do everything in my power to make Google Ads successful for your business. If the initial strategy doesn’t work, I’ll revise the strategy and look for missed opportunities based on the available data. Another pair of eyes (I work together with other experts) can sometimes lead to new (winning) insights.
As you might have read it in my testimonials, I actively think along with your business. From optimizing landing pages to branding. I work together with a variety of experts in other fields (branding, social ads, SEO) and have picked up a lot of best practices, which I love to share with you.
And sometimes it’s just the product or offer that doesn’t work. Google Ads is a great way to find out quickly (compared to SEO, which will take way longer) whether your product or offer is a winner, needs some tweaking or just doesn’t work.